Look and Feel

Recently, the gameification of software has been a hot topic. Finding the balance between the goal of the software and it’s amusement value  was the holy grail of the next generation software. Having a background of card games and boardgames, I couldn’t help but design HowAbout with that element that has given me a homey board- and card game feeling for all those years. You may have noticed this from the mobile app design, but the Web-version emphasises this even more :

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Howabout is really easy to use.  It’s mostly clicking and dragging, very clear and intuitive, and most of all very useful. For people like me who never got to really incorporating the use of a calendar in their lives, this is as close as it is going to get to achieving that.

But what about the business use of such a design?

We think your business is a serious matter, but so is the psychology of the people who work in it. Where Apple has done groundbreaking work in simplifying the use of software, and optimising it’s efficiency, we believe we are moving beyond the minimalist view that has carried them through the past 20 years. Offering the same efficiency and easy of use, we choose for a more playful design that speaks for itself. When Apple recently flattened out the look of their icons, I believe that with it, they removed the character of the design. We want to bring it back with a blast.

So the question remains, will businesses implement this kind of design in their corporate software, or do they prefer a static, ‘professional’, boring look. Feel free to leave your thoughts in a reply.

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