Timing is of the Essence

clock-noon-time

Since its conception I have been struggling to find a way to present HowAbout to investors. Or actually to everyone. For as long as I was facing this problem I didn’t go actively looking for investors but used my own money. I read that investors only give you one chance and if you are not ready, you fail and it’s gone. Therefor there was no point in trying.

One would imagine that this would have put me under strain but the truth is I never doubted that I would find investors for HowAbout. I even felt I could permit myself to put down my pen and the whole project for a year and focus on priorities in my personal life. I was stuck anyway because the product at itself is way too extensive to explain in the usual five or ten minutes that you get for your pitch. I can only refer to a previous article posted here where I rebelled against ‘contemporary pitching’.

But one thing I always have believed in is ‘time’ or better ‘timing’. Complicated as it may be to explain, I do know very well that every product has its time. There comes a day where you no longer need to do too much explaining, a day where the market calls for a your product. I can situate this with a real life example. I used to be in the Fantasy games industry and a friend of mine had created a collectible card game. We went to a few game companies but it was new and complicated and nobody wanted to stick out their neck and produce it. And since in those days there was no Kickstarter we didn’t pursue the product. But six or seven year later a few guys in Seattle came up with a collectible card game called Magic : The Gathering. The gaming world had evolved and at the moment it was released there was real need for something new. It was the right time for a collectible card game and a few years later they were all millionaires.

I strongly believe now is the time for HowAbout to take it’s next step. It is the time for investors to step in and get his thing going and make money. There are many reasons. In a previous article I wrote about privacy. That was september 2016. Look how important it is now and how Facebook is struggling to keep its customers happy with their app. They desperately try to create false security but as long as their system is opt-out it will never be private. And so HowAbout is an opt-in system. It is based on privacy yet it still offers great opportunities for companies to do marketing and get sales. HowAbout is a completely valid alternative and a much better concept for the consumer.

But there is much more. Ebay is struggling to obtain growth because their business model stands in their way and they have no idea how to address emerging markets where their concept is just a rock in a pond. Google has overstretched itself and nobody sees it or has found a way to take advantage of this.  Real improvement in professional software like Outlook is nowhere to be seen. Other professional software companies don’t bother to make a mobile version of their application. It is as if half of the world’s software development is standing still due to lack of real innovative ideas. HowAbout has an answer to each of these.

Because of all this we obviously have thrown around our release schedule. We are now aiming at two big releases next year iso five spread over five years. When the market is ready you have to be ready as well.

Allo, allo

Google recently (or should we say finally) released ‘allo’ and ‘duo’, an answer to facebook’s messenger, snapchat, wechat, whatsapp and all the others. In this article our view on ‘allo’, the chat engine.

Having taken notice of it’s features, ‘allo’ seems rather clearly focussed on interactions of the casual user. It offers some really cool features, one of which kinda reminds me of the comic books, in which important words are featured in bold or in a bigger font. More of a teenager thing, I guess, but that’s good enough.

As to be expected, it bears ‘Google intelligence’ as they call it, here used to learn to anticipate your answers in certain situations. Not sure yet what awkward conversations this might lead to, but I guess instagram will be full of screenshots in no time. More interesting is that you can search ‘on the go’ during a conversation. You can ask voiced questions to Google during your chat, and the answers will appear on the screen. Hold your breath.

As for security, like most recent apps, you can have secret conversations that are erased automatically, and for other conversations, there is encryption – if you don’t forget to turn it on. Obviously you have to understand that Google will analyse all your conversations before they delete them. No problem, right?

Allo only works on your mobile, so no desktop to mobile communication possible, something I consider a weakness.

Bottom line, it clearly is not business-oriented, it is not really completely safe to contemporary standards. and integrates a bunch of functions that can lead to embarassment. The whole thing makes me wonder who Google has spent all this money developing it for. The government?

Allo