Look and Feel

Recently, the gameification of software has been a hot topic. Finding the balance between the goal of the software and it’s amusement value  was the holy grail of the next generation software. Having a background of card games and boardgames, I couldn’t help but design HowAbout with that element that has given me a homey board- and card game feeling for all those years. You may have noticed this from the mobile app design, but the Web-version emphasises this even more :

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Howabout is really easy to use.  It’s mostly clicking and dragging, very clear and intuitive, and most of all very useful. For people like me who never got to really incorporating the use of a calendar in their lives, this is as close as it is going to get to achieving that.

But what about the business use of such a design?

We think your business is a serious matter, but so is the psychology of the people who work in it. Where Apple has done groundbreaking work in simplifying the use of software, and optimising it’s efficiency, we believe we are moving beyond the minimalist view that has carried them through the past 20 years. Offering the same efficiency and easy of use, we choose for a more playful design that speaks for itself. When Apple recently flattened out the look of their icons, I believe that with it, they removed the character of the design. We want to bring it back with a blast.

So the question remains, will businesses implement this kind of design in their corporate software, or do they prefer a static, ‘professional’, boring look. Feel free to leave your thoughts in a reply.

Follow the Yellow Brick Road

yellowbrick    HowAbout has been a work in progress since May 2014. Although it has developed, the basic concept is still prominently there. Some parts got to play a more important role, some got a more intuitive approach, or have been given a better, more interesting functionality, like the interactive calendar and the Powwow function, which takes the possibilities of what is known as ‘a doodle’ way across its current limitations. The application has also been broken up into segments. We are now releasing MVP, with new functions to be added in the coming years, and we hope to arrive at the original full blown concept by 2020. After that; more new additions are already being investigated.

Fact is that nobody ever asks about the money. It is assumed that someone takes care of it. The shareholders, the investors, or of course the designer of the whole thing. Now frankly, it is a fact that the founders of HowAbout never really worried about money, and we honestly still don’t. The product will likely launch in November with all bills paid and as only debtor one of the founders, and we can continue this path for at least another year.

In the same context, the attentive follower of our project will have noticed that we are not following what we call the ‘Yellow Brick Road’. We have not been talking early to market representatives or investors about our project, neither have we been telling the press what we are building and how it will work, nor did we join any incubator or other start-up program. Everything has been relatively confined. Only the last couple of months, we have been quietly lifting the curtain a little on our Facebook page and now in this blog. One reason is that we are using a new intuitive interface that we don’t want other companies to introduce before we do. That by itself should be enough reason. But also, we have long time been unsure about the final design and functionalities of HowAbout, and only with the start of the programming phase itself, we were reassured that it will look great, and overall work out as planned.

At this moment we can not tell if this will end up as a problem. We sure have the experts against us, who say you can’t talk early enough about your project : awareness is key. The good side is that our open beta test phase may go relatively unnoticed, which would give us an advantage because possible competition will need some time to catch up with us. Also, HowAbout’s consumer version is free of charge, so there is a very low step-in barrier. That means a good press release could already create a large user-base if the product is good enough, so we have work to do.

On the other hand without any sizeable exposure, we are unlikely to gain explosive growth and will need a great marketing effort and convention presence to get an amount of attention worth the while. We are running the risk that by the time we are getting somewhere, a big player could release a similar product to ours with a lot more marketing, and dilute our chances of becoming a sizable market player. Fortunately however, HowAbout is not a simple concept -even though it may look like one. I guess it will depend if they estimate our product as a threat or an opportunity. If neither of them, we will stand a good chance. If any of them, in best case we get bought, in worst case our product will remain on the sidelines. Still, most importantly, nobody can stop us from making HowAbout.

Bottom line is, that we know what we are doing, and why we are doing it. We believe HowAbout is a great product that will spread by word of mouth, because it is quite unique, well designed and totally useful for everyone, with a very intuitive interface. That should be a good enough explanation for any potential investor to gain confidence, no matter we follow the Yellow Brick Road or not. Sometimes it is wiser not to follow the money in the beginning. Which application has made money the first year of its launch anyway?

Does that mean there will be ways to monetise HowAbout? Sure there are. We will tell you more when version 2.0 releases. Unless you want to become an investor of course.

 

 

 

 

Streetlife

If socialism has any future at all, I honestly believe it is in this app. Why? Because there are no politics involved. It is really all just about doing things for the people in your neighborhood, and who on earth can be worried about that? Well, except the government who might miss some tax collecting, but that is not what life is all about, is it? Seriously!

Streetlife is a local social network that connects you to people in your neighborhood. Anyone who needs help, or offers some solution, needs to put out a warning, briefly anything that may find a resolution within your neighborhood can be posted here.

The nice thing about it is that you get to know your neighbors, and this automatically increases social control, the lack of which has become an increasingly big problem in modern communities. If you don’t know your neighbors, you don’t care, and thus open the door for more wrongdoing. When people know each other more, you get an entirely different picture.

The app was launched in the UK and up to to day, over 4000 communities have it running. I honestly believe that there is a huge potential for this kind of apps. So far internet has largely become a pallet for the big companies to grab consumers attention. Local businesses have little of a foot to stand on to grab the audience that matters for them. This application can offer just that local platform the small retailer is looking for.

Streetlife has strong funding, but the problem is, that spreading takes a lot of time and effort. Maybe a really big economical crisis like the one that is brewing can help them cross international borders.

Sources :

https://www.streetlife.com/

http://techcrunch.com/2013/07/30/streetlife/