Brand awareness is the single most important thing in scaling your product. It takes a catchy name and a recognisable logo. Without them, it will take a whole lot more time and money to achieve this, unless you have help from a unique and wanted product. With HowAbout, I believe we have a catchy name, and inspired by Nike, I decided to give our logo a premium position inside the app.
Since the HowAbout button is the key feature of HowAbout app, I decided to make it more than just an anonymous button. Featuring our logo there would enhance the chance that it will be recognised by a factor thousand. The logo itself does not carry our name though, but since that is viewed each time you start up the app, I have no worries. Especially since HowAbout is a catchy name at itself, and fits very well to the concept of an organiser app. Sending a Powwow or an invitation to an event is quite similar to asking ‘how about a restaurant next time?’ Or a movie, going to a game, etc. That is basically how I came up with the name :’What would you ask when inviting one of your friends?’
HowAbout app in the first place is a handy, fast and intuitive way to send and keep track of invitations, complete with interactive calendar, overview, contact and group management etc. The people in your contact list are people you actually meet in person. Far away friends that you never meet will just take list space, although there is a way to share photo’s with absent friends instantly, if that is what you want to do : it’s called event based photo-sharing, and is linked to your event.
Where other apps mostly start asking ‘what do you want to do’, HowAbout starts with ‘who will you ask’. The philosophy is that you will likely already have a mood to see a person or a certain group of people when you have an intention to set something up. Since there are activities you do with one group of people, and other stuff you do with another group of people, you generally already have something in mind when you decide which people you will ask.
That is why we like to encourage users to start making groups, and use them. Since any contact can be in several groups, you can configure every group the way you like. It’s also very practical to make temporary groups which you delete after the event. The contacts are not deleted, just the group will be.
The interface is actually created upon this principle. Using groups will soon feel very intuitive and the obvious way to use HowAbout. Dragging contacts and groups to the HowAbout button will become part of your daily routine. And every time you will see a HowAbout button anywhere, you will immediately know what it means. Isn’t that what brand awareness is all about?